Symbolism, archetypes, and universal concepts
Publication design, design for print, typography
Publication design, design for print, typography
Produced September-November 2018
“Symbolism, archetypes and universal concepts” is a publication about how symbolism in art, literature, and psychoanalysis reflect collective ideas of the human psyche.
The aim and requirements of the project was to design and produce a solution that demonstrates use of design processes including branding, typography, layouts and utilizing at least one packaging element.
At the time I was intrigued by the potential that art, symbols and other forms of visual language carry in expressing and suggesting common themes, feelings, and ideas inherent in the human psyche as a collective.
Over a span of two months, I researched and wrote the publication, produced and printed the layout, illustrated and applied the images to a memory game and posters. At the end of the project we had to exhibit our work in a way that’s in context with our work; with background of the book and the artist supporting the publication along with the other printed deliverables.
Link to the publication PDF here:
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/6b21c09e-f417-4689-824f-aeb34cca9010_rw_3840.jpg?h=0b4e5b5640486e2f5a8672253238b451)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/b535e99c-c185-4842-93b0-ca859cbf0d2d_rw_3840.jpg?h=11252ce0934b7baa238371ca5282ff47)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/11bd418f-1bae-4054-806d-9a3c2cd4cfea_rw_3840.jpg?h=8cecb85be200a926387603ca70751022)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/67e6c485-d53c-4c80-8b3d-4aa164c2f4a5_rw_3840.jpg?h=69a5b3ab79f62eb9b3cab0dbca2e54a3)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/d2eec30b-7df8-4c2a-afd7-6f0b42f711bb_rw_3840.jpg?h=a958ddebbbeb149d621dae2b2073f284)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/89e100cd-0b4e-4341-959f-8fbc87a47374_rw_3840.jpg?h=7ce5cbf6fe6a1cb8654e6f20735ed506)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/0eb5297e-e60e-45a6-a3a0-5b217e88e51f_rw_3840.jpg?h=3546d796c5b2ea11038b45caa6f6bd42)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/cb133352-564a-44cf-8705-3881c7a54d70_rw_3840.jpg?h=ea837261b2fde7695702a8959ca708bf)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/79a7bdbe-8f53-4254-9c89-8ea190e8d3fc_rw_3840.jpg?h=5a813fd946e07b7a3631d1d0e18c8c5d)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/5d485317-6852-4ac0-9c48-0a3c6b95154c_rw_3840.jpg?h=822174887e6c8343084a3208a4b443d3)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/b79d6369-d0e6-44f6-8e78-1c8f361378dc_rw_3840.jpg?h=c00a925baf8a72647bff4f7cee629c80)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/af2d96e4-e7d9-4380-b3f9-a9f3fee8edd6_rw_1920.jpg?h=60e37c78472235fc0039c3f72bb2581f)
Memory game card - back and front
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/5af0a23d-a282-4670-9e9c-f62a0e674999_rw_1920.jpg?h=6843c591a7719399e4a0042fbb791d43)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/d3b0a07e-8a13-4369-a102-2ce36cd14f2a_rw_1920.jpg?h=a72dce2e1acf849403cfe8c56ef4242f)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/e014475a-fa5f-472f-bb98-b3ce32989c2b_rw_3840.jpg?h=8d0da65502d15dd9fe8916d6ad9ef7ca)
Memory game packaging
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/8d75ff47-3c5a-4888-8e80-6c4002c56b1b_rw_3840.jpg?h=c7f20f4ad1491020e035c5b60d183d66)
![](https://cdn.myportfolio.com/e9a0d06f-5935-48c9-b16f-ce78202c0433/7537229d-410d-40f3-bb07-7be0856fdeb7_rw_3840.jpg?h=5a9b2d2bd474fbaaa6c45db9f528fb1e)
Final result - exhibition display